Skokie SEO > Technical SEO Audit Service

Technical SEO Audit Service

If you’ve ever felt like your website isn’t getting the attention it deserves, you’re not alone. Many website owners struggle with visibility issues that seem to have no clear cause. This is where a technical SEO audit service comes into play. It’s the detective work behind making your website search engine friendly, ensuring it performs at its best.

But what exactly is a technical SEO audit, and why is it crucial for your digital marketing strategy? Let’s dive in.

First, let’s address the big question.

How Much Does a Technical SEO Audit Cost?

The audit cost depends on how complex or big your website is. The price will usually be between $900 – $2,000.

There, now that is out of the way, do you want to continue reading about how to improve your site by identifying technical problems?

Is the cost worth it for you to spend up to $2,000 to help you make 100x that amount with a comprehensive SEO site audit?

Technical SEO Audit Service

What is a Technical SEO Audit?

A technical SEO audit is like a comprehensive health check-up for your website. It digs deep into your site’s backend to uncover issues that might be hindering your site’s performance. Think of it as diagnosing a car problem; without a proper diagnosis, you can’t fix it. The audit assesses key components such as your site’s crawlability, indexability, and architecture to ensure that search engines can easily find and understand your content.

A technical SEO audit typically includes:

  • Site Crawlability: Evaluating if search engines can access your website content.
  • Site Indexability: Ensuring your pages are indexed by search engines.
  • Site Architecture: Checking the structure of your website for optimal navigation.
  • Page Speed: Assessing how quickly your pages load.
  • Mobile-Friendliness: Making sure your site performs well on mobile devices.
  • HTTPS and Security: Verifying your site’s security measures.

Why You Need a Technical SEO Audit Service

Imagine building a beautiful house but forgetting to install a front door. People can see your house, but they can’t get in. Similarly, a website with poor technical SEO might look great, but search engines and users struggle to access it. A technical SEO audit service helps by:

  • Improving Site Performance: By fixing technical issues, your site loads faster and performs better.
  • Enhancing User Experience: A well-optimized site is easier for users to navigate, reducing bounce rates.
  • Boosting Search Engine Rankings: Search engines favor sites that are technically sound, improving your visibility.

But how do you know if your website needs a technical SEO audit? Here are some signs:

  • Sudden Drops in Traffic: If your traffic has decreased without any clear reason, technical issues might be the cause.
  • Slow Page Loading Times: Slow websites frustrate users and lead to higher bounce rates.
  • High Bounce Rates: If users are leaving your site quickly, there might be underlying technical issues.
  • Mobile Usability Issues: With the increasing use of mobile devices, a site that isn’t mobile-friendly can lose significant traffic.

Key Elements of a Technical SEO Audit

Website Crawlability

Crawlability is all about whether search engines can access and navigate your site. If search engines can’t crawl your site, they can’t index it. Tools like Screaming Frog and Google Search Console are invaluable for checking crawlability. They identify barriers such as broken links, blocked pages, and other issues that might prevent search engines from crawling your site effectively.

Issues affecting crawlability often include:

  • Broken Links: These prevent search engines from accessing certain pages.
  • Robots.txt Errors: Incorrect settings can block search engines from crawling your site.
  • XML Sitemap Issues: A missing or incorrect sitemap can hinder search engine bots.

Site Indexability

Indexability refers to whether search engines can understand and add your pages to their index. If your pages aren’t indexed, they won’t appear in search results. Common issues affecting indexability include duplicate content, incorrect use of meta tags, and blocked resources. Addressing these issues ensures that your content is visible in search results.

Key areas to check for indexability include:

  • Meta Tags: Ensure meta tags are correctly used and not blocking content.
  • Canonical Tags: Proper use of canonical tags to avoid duplicate content issues.
  • Noindex Tags: Check that important pages aren’t accidentally marked as ‘noindex’.

Site Architecture

A well-structured site is like a well-organized library. Users and search engines can easily find what they’re looking for. Good site architecture involves clear navigation, logical internal linking, and a sensible URL structure. This not only improves SEO but also enhances user experience.

Essential aspects of site architecture include:

  • URL Structure: Use of clear, descriptive URLs.
  • Internal Linking: Logical and helpful internal links for navigation.
  • Navigation Menu: Simple, user-friendly navigation.

Page Speed Optimization

Did you know that page speed is a ranking factor for Google? A slow site frustrates users and drives them away. Tools like Google PageSpeed Insights help measure and improve your site’s speed. Simple fixes, such as optimizing images and leveraging browser caching, can make a significant difference.

Factors impacting page speed:

  • Image Optimization: Compressing images to reduce load times.
  • Browser Caching: Leveraging caching to speed up repeat visits.
  • Minification: Reducing the size of CSS, JavaScript, and HTML files.

Mobile-Friendliness

With more people using mobile devices to access the internet, having a mobile-friendly site is crucial. Google’s Mobile-Friendly Test can help you assess how well your site performs on mobile devices. Ensuring your site is responsive and loads quickly on mobile devices improves user experience and SEO.

Key considerations for mobile-friendliness:

  • Responsive Design: Ensuring your site adapts to different screen sizes.
  • Mobile Load Times: Optimizing content to load quickly on mobile devices.
  • User Interface: Simplifying navigation for mobile users.

HTTPS and Site Security

Security is paramount, and Google rewards sites that use HTTPS. An SSL certificate encrypts data, making your site more secure for users. It’s a simple switch that boosts trust and SEO performance.

Steps to ensure site security:

  • SSL Certificate: Implementing an SSL certificate for HTTPS.
  • Security Updates: Keeping your site’s software up-to-date.
  • Regular Security Audits: Checking for vulnerabilities and addressing them promptly.

How a Technical SEO Audit Service Works

So, what can you expect when you hire a technical SEO audit service? Here’s a typical process:

  1. Initial Consultation and Goal Setting: Discuss your website’s goals and current performance.
  2. Comprehensive Site Analysis: The service provider uses various tools to analyze your site.
  3. Detailed Reporting of Findings: You receive a report highlighting issues and recommendations.

During the initial consultation, you’ll outline your website’s goals, target audience, and any specific concerns you have. The service provider will use advanced tools to conduct a thorough analysis, covering all key elements of technical SEO. Once the analysis is complete, you’ll receive a detailed report that identifies issues and offers actionable recommendations.

Choosing the Right Technical SEO Audit Service

Not all technical SEO audit services are created equal. When selecting a provider, consider their:

  • Experience and Expertise: Look for a provider with a proven track record.
  • Range of Services Offered: Ensure they offer comprehensive services that cover all aspects of technical SEO.
  • Client Testimonials and Case Studies: Reviews and case studies provide insight into their effectiveness.
  • Pricing and Value for Money: Compare pricing to ensure you get a good return on your investment.

The right provider will have extensive experience, a wide range of services, and positive client feedback. They should offer a clear breakdown of costs and demonstrate how their services will provide value for your specific needs.

Conclusion

In the fast-paced world of digital marketing, keeping your website in top technical shape is crucial. A technical SEO audit service helps identify and fix issues that could be holding your site back. Investing in such a service ensures your site performs optimally, offering users a seamless experience and boosting your search engine rankings. So, don’t wait until problems arise—be proactive and ensure your website’s technical health for long-term success.

Want to take the next step in improving your website? Contact us today for a reasonable technical search engine optimization audit cost.